Marketing Weekly . . Zhang Guohua was re-elected as IAA's global vice president; the 2020 China Brand Value 500 list was released; and McDonald's made a sequel to "Back Wave"...

Natural Hall Xbilibili Tribut there: Do tribut only, not stream by stream

On October 10, 2020, The Hall of Nature created a Tributry University at Station B to recognize and encourage every young person to make their own differences and do tributry.

McDonald's made a sequel to "Back Wave."

Almost half a year after station B released "Back Wave", I didn't expect McDonald's to make a sequel to "Back Wave" recently.

The first half of the first with familiar painting style as the opening paving, the text is a bit of the original "back wave" that taste, the second half of the sudden turn of god let people be surprised, the stage of senior artist He Bing teacher suddenly appeared in the McDonald's restaurant, holding a wheat crispy chicken stuttered up.

Joel Nettey became the new President and Global President of IAA, and Zhang Guohua, President of the China Advertising Association, was re-elected as IAA Global Vice President

The International Advertising Association (IAA) Global Council meeting was held online October 5, 2020, with Srinivasan Swamy stepping down as President and Global President and Joel E. Nettey, CEO of Innova DDB Ghana.

The results of the IAA's global leadership team were announced at the same time, with Sasan Saeidi (London), Global Account Director at Nestle, being elected Senior Vice President, Carol Schuster (New York), Business Information Consultant for Lafayette 148 New York, and Venanzio Camarra , founder of Partners Consulting Camarra (Milan) was elected Finance Director. In addition, IAA's global full-time vice-presidents and executive committee members are also updated, China Advertising Association President Zhang Guohua was re-elected as IAA Global Vice President.

For the first time, IAA will launch the Global Virtual Conference "Creative for Better" online

How can brands drive economic recovery in the post-epidemic era? IAA joins forces with UN to find outIAA will launch its first online "Creative for Better" Global Virtual Conference on October 27-28Global marketing communications leaders gather onlineDig into itHow to successfully build DTC marketing under the "New Normal"Multi-angle interpretationThe strategic role of brands in rebuilding the global economy.

Recently, the International Advertising Association (IAA) announced that the 2020 "Creative for Better, C4B" conference will be fully launched on October 27-28.

Founded by the IAA in 2017, the Creativity for Better Conference was held in Bucharest, Romania, for the third consecutive year. Affected by the outbreak of new crown pneumonia, this year's General Assembly all changed to online presentation.

With the theme of "Brand: Engine of Economic Recovery", this year's conference will focus on "Why Brands Matter" and discuss the importance of brands to economic recovery in the post-epidemic era, bringing an unprecedented full interactive virtual experience to global marketing communications.

For more information about the conference / View the full guest list / Register, please visit the conference website: creativity4better.com

Coca-Cola has cut its brand by more than half

Coca-Cola recently announced that it would stop its coconut water brand, Zico, and consider removing some of its less popular Coca-Cola and Diet Coke beverage categories. Coca-Cola, which has 500 whon-owned or partially owned brands worldwide, has previously said it plans to cut that number by more than half, the report said.

This isn't the first time Coca-Cola has given up its brand. For the past two years, the company has been "identifying and eliminating zombie" brands, products, flavors and packaging that do not perform as well as other products. In the first half of 2019, Coca-Cola eliminated more than 275 products.

A Spokesman for Coca-Cola said the company is now highly focused on meeting the needs and needs of consumers and has decided to discontinue Zico by the end of the year. Brands currently at risk include Diet Coke Feisty Cherry, Coke Life, Northern Neck Ginger Ale and Delaware Punch, which are "under review," the spokesman said. The company is screening and streamlining the number of its brands and will retain those that can be large-scale.The move is also part of a broader restructuring effort triggered by the new crown pneumonia outbreak, including layoffs and improved marketing strategies.

U.S. Mission Review Officially Named "American Mission"

On the evening of October 9, the U.S. Mission announced that its English name had been changed from "Meituan Dianping" to "Meituan" and that it had adopted the Chinese name "Meituan" as the company's dual foreign name in place of the original "Meituan Review", a change that took effect on September 30.

For the company's name change, the United States said that the company's name simplification will help to establish a unified brand image of the company, enhance users, merchants and other recognition of the company's multi-business capabilities. In addition, at that time, the relevant person in charge of the United States Mission also said that "American League" will be simplified as the company's brand, in addition to a series of product brands, including public reviews, American Group takeaways, American Group bikes, American Group Hotel, American League Preferred, Cat's Eye and so on.

Ali has a market capitalisation of less than $800 billion

Alibaba Group shares hit record highs as investors' confidence that the new crown outbreak has accelerated China's acceptance of online commerce, and financial affiliate Ant Group's readiness to go public has boosted Alibaba's share price.

The recent surge has lifted Alibaba's market capitalisation to more than $800bn, cementing the company's position as one of the world's most valuable technology companies and widening the gap with Tencent Holdings, another Chinese technology giant. On October 9th Hon Hai's precision subsidiary sold 630,000 shares of Alibaba's ADS for $295.84 per American Deposit trust (ADS) in a total transaction value of $186.4 million.

Google will turn YouTube into a shopping platform

Google is turning its video site, YouTube, into a major shopping destination, making it a rival to Amazon and Alibaba. YouTube, the world's largest video site, recently began asking creators to use YouTube software to tag and track products in their videos. The data will then be linked to Google's analytics and shopping tools.

Google's goal is to turn a large number of videos on YouTube into a vast catalog where viewers can browse, click and buy directly.

Chang-long jump Xiaomi was sentenced to breach of contract of $5.25 million

The Labor Dispute Arbitration Commission has announced the results of the ruling on the "former Lenovo vice president Chang Cheng-chang Xiaomi", Changcheng will continue to fulfill the obligation of competition restrictions, and pay a breach of competition restriction obligations of 5.25 million yuan. Earlier this year, Lenovo announced that its mobile phone boss, Chang Cheng, was leaving for family reasons. Just two days later, Chang cheng announced that he was joining Xiaomi Group as Vice President and responsible for mobile product planning.

On September 17th Lenovo said the case had been heard several times by the Labor and Personnel Dispute Arbitration Commission in Haidian District, Beijing, over the dispute over the regular violation of competition restrictions. As Changcheng does not recognize the authenticity of his signature, and as appointed by the Arbitration Commission, the Institute of Scientific and Technical Identification of the Court of Justice of France has identified the Lenovo Restrictive Agreement signed by Changcheng on July 24, 2017, and the conclusion of the appraisal indicates that changcheng himself signed itself.

2020 China's top 500 brand value rankings published

Brand Finance, the UK's branding agency, publishes the China 500 2020 Brand Value 500 list. Industrial and Commercial Bank of China (ICBC) is the most valuable Chinese brand, with a brand value of more than $80 billion. Ping An's "Good Doctor" service has further boosted the group's growth, with its brand value up 20% from last year, ranking second on the list. Huawei bucked the trend with a general decline in brand value in the technology sector, with its brand value up 5 per cent from last year to $65.1bn.

The 500 brands are from Chinese mainland, as well as Hong Kong, Macau and Taiwan, with a total value of $1862 billion. The list includes 100 brands from Beijing, 74 from Guangdong, 60 from Taiwan, 53 from Hong Kong, 49 from Shanghai, 33 from Zhejiang, 16 from Shandong, 15 from Jiangsu, 12 from Fujian and 6 from Sichuan.

There are 79 banking brands on the 500 list, accounting for 23.1% of the total brand value. There are up to 97 technology brands on the list, with total brand value accounting for 11.2% of the total. In addition, there are 35 real estate brands, 27 media culture brands, 14 retail brands and 12 insurance brands on the list.

Li Zixuan brand mooncake printed "Tiananmen" "China Watch" and other patterns, suspected of violating the Advertising Law

This year's Mid-Autumn Festival, the lizi brand mooncake gift box sold fire on the Internet: the mooncake gift box around the Chinese-style positive red, inside and outside the gift box are printed with the Tiananmen pattern, there are 4 layers of paper hollow design, but also printed on many places "Chinese watch" and other patterns.

However, Li Zixuan brand mooncakes such a design, in Hunan Wensheng Law Firm intellectual property and entertainmentLaw.Mr. Liu Kai appears to have been suspected of violating the Advertising Act. According to Liu Kai, Li Zixuan brand mooncakes in the box and mooncake appearance of the use of "Tiananmen", "Chinese watch" as product decoration, suspected of violating the provisions of Article 9 of the Advertising Law: Advertising shall not have the following circumstances: (1) the use or disguised use of the People's Republic of China flag, national anthem, national emblem, military flag, military song, military emblem;

Source: Modern Advertising Magazine

Text . . LuGabin

The comprehensive source of the picture is . . Upstream news, economic observers, etc